There are more than 2 billion people using smartphones worldwide today. Newzoo’s Global Mobile Market Report 2017 showed us that smartphone penetration reaches rates as high as 70% in some countries. 72.2% in Sweden, 69.3% in the United States or 68.8% in the Netherlands and Germany…Marketers are taught to go where the user attention is. In the learning field, attention is right there, on smartphones. That’s why you should use mobile apps to create and share learning content.
But smartphones and mobile apps have their own pros and cons, and one should, not only be aware of them, but above all take advantage of them. Here is how you can overcome the challenge.
Micro and rapid learning: the faster the better?
One of the main complaints made by learners about training is the length and tedious nature of courses. Whether we’re talking about one-day training in a classroom or a so-called “traditional” e-learning module, the learner only retains half the content. Mobile apps are here to embrace short content!
|Definition||Simplified e-learning creation method that allows content to be created quickly||Training broken down into micro-learning sequences with tools used by learner every day|
|Duration||15-20 minutes||From 30 seconds to 3 minutes|
|Pros||Quick design and learning
Easy to use
High involvement and motivation
Focused on the basics
|Cons||General topics with little detail
Not adapted to the learner’s specific needs
Micro-learning by video
According to Nielsen, YouTube was the third most used app in 2016, with 113,778,000 unique users. Just behind Facebook and Messenger. It is common knowledge that videos are replacing text everywhere.
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Short training videos may just be the perfect solution to engage learners who have busy work schedules. If training departments want to attract and retain talented people, they must adapt to their teams’ schedules. With more than 300 hours of video uploaded on YouTube every minute, and its one billion users, we can safely assume that videos are the way to go! Internet users prefer videos to other media and it is time for training departments to adapt.
Almost everyone today has the skills to create and upload a video. However, a single tool that allows users to create a video with a scenario, a template, a text, and images is uncommon. Users often have to use several softwares to create a micro-learning training. It is not a question of producing video tutorials but rather training courses with solid educational content.
Gamification, miracle recipe for participation?
We saw it with Pokemon Go: everyone can become quickly and completely involved in a game. If your material is fun, you’re sure to engage your community.
Gamification was popularised by Foursquare and its badge system in 2009. It has since spread to numerous aspects of business life, particularly training. It’s no secret that we learn better when we’re involved. Benjamin Franklin said, “Tell me and I forget. Teach me and I may remember. Involve me and I learn.” So there is an added value for the learner if you can include a playful element to educational media.
Tell me and I forget. Teach me and I may remember. Involve me and I learn
Gamification is the addition of game-specific codes in a training module, keeping in line with educational objectives. We’re thinking of badges on Foursquare, such as league tables, rewards, point systems, challenges, etc. We have to be able to differentiate gamification from serious games. The former is a training that integrates game mechanisms while the latter are games with a learning dimension.
When we talk about gamification, we’re not necessarily talking about transforming e-learning into a video game, but rather designing an engaging experience that makes the learner want to return to it.
There are several challenges involved in gamifying a training or designing a serious game: training development is a long and costly process; game quality is the essential condition for attracting and engaging an audience that is used to gaming every day. The advantages are many but the preparation it involves has to be perfect.
Top learning Apps you can learn from
As conclusion, here are top learning apps you can learn from:
- Memorando: 8 million users for this app to give one’s cognitive skills a boost
- Babbel: the world’s leading language learning with 14 languages available and courses made by expert linguists
- Lynda: the on-demand skills learning bought by LinkedIn in 2015
- Artie’s World: your kids can follow Artie and the Magic Pencil on adventures and learn new things everyday
- SkillCatch: the Talentsoft Learning App that makes it easy to create ready-to-use training instances that can effectively transmit each person’s expertise through educational video sequences