Your company culture is the sum of your mission, your ethical norms and values, the work environment and the interaction between your employees.

As such, your company culture or, in other words, the combination of all these elements, is what makes the strength or weakness of your employer brand.

Whether you want to keep your talents on board or whether you want to recruit new people, you will need to be interested in them as a human being: what are their ethical norms and values, what is it that makes them tick?

Why is this important you ask?

Because candidates that emerge out of your recruitment process as the ‘best’ ones may not be your best option after all.

Finding the best man – or woman – for the job is about more than simply identifying who the best fit for the actual job is. It’s just as important – if not more so – to recruit people who truly fit in your company culture.

Therefore the question we need to ask is: Are this person and this company compatible in their way of working?

There are heaps of reasons why it’s important to find candidates that mesh with your organizational culture, for instance:

  • To reduce turnover
  • To improve quality of hire
  • To increase employee engagement
  • To boost productivity
  • To get better referrals

Consider organizational fit a two-way street; your candidates should fit with your company culture but your organization also needs to fit with its candidates’ values and beliefs.

There are various ways to measure organizational fit.

Think of standardized assessments, asking the right kind of questions, inviting your candidates to spend some time in the office/on-site, and getting as many different people as possible involved in the recruitment process.

As for your company culture, there are probably always a few parts of it that could do with a little improvement, right?

The infographic below lists 10 ways to improve your company culture. Check it out, get inspired and start making your culture even more awesome.

Improve company culture


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