How can we meet employees’ new expectations? This is a question that most businesses are facing today. The world of work is changing — disrupting even, and it’s mainly down to two shifting trends. First, employees have started to care more about their well-being in the workplace. As a result, they’re looking to be part of more horizontal business organisations which will give them more autonomy and make them feel more valued. And second, given how present technology is in their personal lives, employees increasingly wish their company would provide them with modern working tools for more flexibility and efficiency.
HR departments play a key role in making this business transformation happen. After all, it’s up to HRs to provide employees with the best work experience possible. But because HR have been labelled as a support department for so long, they only too rarely consider a priority the role they could be playing as drivers of innovation. The consequence of all this is that many HR departments are still providing their fellow employees with working tools and methods that don’t meet their needs, to say the least! In the end, it seems that employee experience in its entirety could do with some improvements — right from an employee’s application up until the day they leave the company.
And stakes are high! It won’t be long before disappointed employees leave your company for another which, unlike yours, meets their expectations. What to do? The answer is pretty straightforward. To attract and keep talent, you need to be able to give your employees what they want, i.e. a productive and fulfilling working environment, and tools and management methods that suit their needs.
The first thing to do is to put your employees at the centre of your plans.
This is something that marketing departments are already experts in. They know better than anyone that if you want to increase customer loyalty, you need to offer products and services that really meet customer expectations. The same goes for HR departments and their customers, i.e. employees. Gone are the days when companies could impose their processes on employees. Today, businesses need to create working tools and methods that are tailored to employee’s needs.
By focusing your strategy around your employees, you’ll find yourself empowered to stimulate innovation and do away with outdated business processes. You can introduce a brand new work experience that will engage and motivate your employees!
To help you adopt this employee-centric approach, Design Thinking will prove to be your best ally.
Inspired by the designer way of thinking, Design Thinking is a structured thought process for identifying and solving problems rapidly. As it gains popularity, Design Thinking is used today to develop innovative business solutions in all industries and fields, including marketing, R&D and, of course, human resources!
This ebook will take you through the guiding principles of Design Thinking, providing you with steps to follow in order to introduce innovative working tools and methods that’ll help you bring about that makeover your company needs.