In 1993, the world of knowledge was turned upside down. How, you ask? Microsoft launched its first online encyclopedia, Encarta. This encyclopedia was a revolution. Everything you could wish for was in it. You could watch videos, listen to the national anthems of the world, do quizzes, and lots more! But in 2009, Bill Gates’ company decided to shut it down and said, “People today seek and consume information in considerably different ways than in years past”. (Source: The Mercury News)
The competition was too strong. Wikipedia and its business model based on individual, anonymous, and free contributions was unrivalled, despite information reliability criticisms. What lessons can we learn from an employee motivation point of view?
The death of Encarta in the battle against Wikipedia shows us that paid contribution doesn’t always win against unpaid universal contribution. Microsoft paid their writers and editors, while Wikipedia draws its strength from contributors from around the world, who are passionate about sharing information.
A number of studies (carried out by Dan Ariely, Dan Pink, Karl Dunker, etc.) have shown that money doesn’t always play a role in employee performance and motivation. This e-book aims at improving the debate and going off the beaten track. We explore different ways (other than financial) of encouraging your employees to do their best.